Bunny goes against the trend

These days, Item Numbers have become an integral part of any big hero's project as the filmmakers don't dare to neglect any section of audience due to the fact that a lot of money is at stake. However, both Allu Arjun and Puri Jagannath have decided to go the other way.

Apparently, Allu Arjun's upcoming flick 'Iddarammayilatho' will be released sans item song. Athough the makers initially thought of including a special dance number to reach out to the masses, after reaching the last leg of shooting they dropped the idea as there is no scope for such thing in this romantic subject. It's official, 'Iddarammayilatho' is going to be a clean entertainer from stylish star.

Sources say, 'Iddarammayilatho' is going to be the most stylish film in Allu Arjun's career. His romantic journey with Amala Paul and Catherine Thresa is the USP of the film. While the first look teaser of the film will be out on the star's birthday (April 8th), audio launch will be held in the second half of April and theatrical release on May 10th.
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