Grapevine in the Industry is that Allu Arjun's romantic entertainer 'Iddarammayilatho' mayn't be releasing on May 24th as announced by the makers earlier. The release of the film might get pushed to May 31st to escape the IPL heat.
Apparently, IPL Hyderabad franchise Sunrisers have done exceedingly well this the present season and they are likely to qualify for the semifinals round. In that case, the people of Andhra might mostly prefer watching the IPL matches at home over films in theatres, especially during the hot Summer. As the grand finale of IPL 6 comes to an end on May 26th, the makers are thinking on the options of postponing the release to last week of May.
'Iddarammayilatho' is full-length romantic entertainer shot majorly in Barcelona, Spain. The film is about the story of a guy and the two girls in his life. The romantic track between the lead pair, DSP's trendy music and spine-chilling action sequences are said to be the major highlights of the film. The unit have high hopes on the outcome of the product at the ticket window.