Have you ever heard of a director personally shopping sarees for his heroine?

Nikitha Narayan had to be dressed in sarees throughout the film Tanu Monne Vellipoyindi. She never tires of speaking about the director who takes meticulous care in presenting his heroines. She questions, “Have you ever heard of a director personally shopping sarees for his heroine? He decides what saree the heroine should be wearing and how it has to be tied. It should be perfect. Even the bindi has to be of the right shape and colour. No wonder heroines love to carry the Vamsi brand.” The only negative aspect of the costume she rues is the amount of time taken to get draped as the sarees all cotton are sans the starch.