Ace filmmaker Trivikram Srinivas explained the hardships makers of 'Atharintiki Daredi' have underwent after the leakage of the pirated version and went on to say suicide will be only option for anyone when pushed to that extent.
"As soon as we came to know about it, We began damage controlling and reported to the Cyber Crime Department. Cyber cops have done a great job in curbing the piracy, they reacted instantly and also came up with several innovative ideas. Within 36 hours, they cracked the case. We solved the issue on minute-by-minute basis and really don't know what to do in the next one hour. The fans of Pawan Kalyan worked 24/7 to stop the circulation of piracy CDs and download links. That 3 days was like hell. Audience made us forget everything in one day with the overwhelming response," he revealed.
To a question: 'Atharintiki Daredi' received thumping openings despite the leakage of 90-minute footage just because of Pawan-Trivikram factor, what will be the situation if it happened to someone else? Trivikram replied, "Suicide is the only way. Really, anyone can't get out this and will die! There is no way out after making a film with such a huge budget. The dues can't be cleared even after selling everything we own. Though it's sad to hear, it's the truth".
On returning a portion of remuneration to producer, Trivikram downplayed it by saying he and Pawan has done what they have to do in that situation and there is nothing great about it.
"As soon as we came to know about it, We began damage controlling and reported to the Cyber Crime Department. Cyber cops have done a great job in curbing the piracy, they reacted instantly and also came up with several innovative ideas. Within 36 hours, they cracked the case. We solved the issue on minute-by-minute basis and really don't know what to do in the next one hour. The fans of Pawan Kalyan worked 24/7 to stop the circulation of piracy CDs and download links. That 3 days was like hell. Audience made us forget everything in one day with the overwhelming response," he revealed.
To a question: 'Atharintiki Daredi' received thumping openings despite the leakage of 90-minute footage just because of Pawan-Trivikram factor, what will be the situation if it happened to someone else? Trivikram replied, "Suicide is the only way. Really, anyone can't get out this and will die! There is no way out after making a film with such a huge budget. The dues can't be cleared even after selling everything we own. Though it's sad to hear, it's the truth".
On returning a portion of remuneration to producer, Trivikram downplayed it by saying he and Pawan has done what they have to do in that situation and there is nothing great about it.